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Benefit profiles for new
digital channels

Case Study: IP Australia

Workshopped with senior managers and executives as part of a strategic business case

What we did

  • Workshopped with senior managers and executives as part of a strategic business case.
  • Coupled this with own analysis to develop high quality, detail benefits profiles.
  • Ensured profiles fitted to the organisation’s cultural and process maturity.
  • Used the benefits profiles to drive the program planning.

The result

Benefits profiles and benefits management plan which have provided essential and highly valuable foundations for benefits-driven $20m program of work.

“The MXA team are a professional, insightful team and a pleasure to collaboratively work with”. – Rob Bollard, Senior Executive

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